LAKE COUNTY, Calif. – Californians are urged to be a part of the oldest and the largest anti-drug effort in the country, National Red Ribbon Week, observed this year October 23-31.

Red Ribbon Week is observed nationally in states across the country. During the week, Americans wear red ribbons and pledge to live drug free.

There also are a number of anti-drug use events held within local communities for the public to attend.

The California Highway Patrol promotes a drug-free lifestyle and encourages all Californians to take a stance against drug abuse this week, and every week.

“Drugs destroy lives,” said CHP Commissioner Joe Farrow. “Red Ribbon Week gives Californians an opportunity to stand united against an illegal, life-destroying behavior.”

The first statewide Red Ribbon Week was sponsored in California in October 1986 in response to the murder of Enrique “Kiki” Camarena, a Drug Enforcement Agent assigned to a case in Mexico.

“Red Ribbon Week not only honors a fallen hero, it is also an opportunity to open the lines of communication with your children about the dangers of illegal substances,” added Commissioner Farrow. “It is important that parents and guardians remember that they are role models who play a vital role in influencing a child’s behavior.”

The Red Ribbon campaign is sponsored by the National Family Partnership. The theme for this year’s Red Ribbon campaign is: “The Best Me is Drug Free.”