- Lake County News Reports
Brunetti appointed to Lake County Winegrape Commission board

LAKEPORT – Semi-retired businessman Bill Brunetti of Lakeport is the newest board member of the Lake County Winegrape Commission.
Appointed recently as a public member, Brunetti will chair the Industry Relations Committee, according to Shannon Gunier, the commission's executive director.
Brunetti joins Commission Board Chairman Peter Molnar and members John Roumiguiere, Roumiguiere Vineyards; Buz Dereniuk, Catspaw Vineyards, secretary/treasurer; Randy Krag, Beckstoffer Vineyards, research/education chair; John Adriance, Snows Lake Vineyards, marketing chair; Brent Holdenried, Wildhurst Vineyards; and Jeff Lyon, owner of Robin Hill Vineyards.
Established in 1991 by the winegrape growers of Lake County, the Lake County Winegrape Commission is a local marketing order. Its primary function is to provide marketing, education, and research programs to Lake County winegrape growers.
Summing up the tasks associated with his new role, Brunetti says he is charged with marketing the Winegrape Commission to the local stakeholders in the area – to politicians, restaurants, businesses, and wineries. Starting with the local area will help marketing beyond the area, Brunetti believes.
“We need to market our area more toward wine and all the ‘buzz words’ that make people go to the Wine Country,” Brunetti said. “(The commission) wants to create a program for the stakeholders. We want to change the image in Lake County from (one of) ‘pears, walnuts, and oh, by the way, we grow winegrapes, too.’ ”
Brunetti says that he has seen a change in Lake County since 1983, when he moved to the area and purchased his grocery store, Bruno’s Foods in Lakeport. He believes the change can be attributed to Lake County’s growing wine industry.
“I always had a love for the wine business,” said Brunetti. “I’m a big believer in promoting local wines.”
As the owner of Bruno’s Foods, Brunetti was in charge of the buying and merchandising of wine for the store, which was a large retailer of wine and spirits, he added.
Brunetti sold the store in 2006, and although he owns and manages a couple of shopping centers, he considers himself semi-retired. “The thing I miss the most is the merchandising and the relationship with the wine industry.”
His new role with the commission will allow him to renew that relationship, he said. He is not a new face to the commission, however. He has frequently volunteered at other tasks to help the organization.
The commission’s bylaws allow for a public member, and Brunetti “fit the description,” said Gunier, who introduced the new commission member at the annual dinner meeting in June.
The Industrial Relations Committee is also new. Brunetti says it will allow him to use his strengths in marketing and finance.
“I am charged with marketing the Winegrape Commission to the local area,” he said. He will be working to “shift the focus” for business and tourism to one that emphasizes Lake County wineries and winegrape production.
Brunetti will use his business background, having worked in the grocery industry since he was 15 years old. Although he earned a degree in commercial aeronautics from the College of San Mateo, Brunetti did not find a job in the field. Instead, he worked for Albertson’s market for 18 years prior to purchasing his store in Lakeport.
He was familiar with Lake County, having visited the area while on vacation with his family each year.
Traveling from South San Francisco, his family would stay at Vallejo Landing in Clearlake for a week or two. He had a tradition at the end of each vacation. He would pick up a rock, he explained, and while tossing it into the lake would say, “I’m going to live here someday.” He and his wife Patty have a home in Lakeport.
Brunetti is a member of the Regional Board of Directors for Sutter Health and is beginning his stint as Northern California region chair for the Meg Whitman for Governor campaign. He is a past member of the Rotary Club of Lakeport and past Board member for the Lakeport Senior Center.
For further information about the Lake County Winegrape Commission and its programs, call the commission office at 707-995-3421 or visit its Web site, www.lakecountywinegrape.org .