- Lake County News Reports
Winegrape growers discuss new appellations, marketing at annual meeting

KELSEYVILLE – Presentations on the status of potential appellations, marketing of Lake County wines, and this year’s goals for the Lake County Winegrape Commission punctuated the commission’s annual dinner meeting June 28 at Moore Family Winery.
Grape growers new to the area joined veteran growers in attendance as more than 100 people enjoyed food provided by Julie Hoskins, Chic La Chef, and wines from the host winery and other Lake County wine producers.
Executive Director Shannon Gunier welcomed the group of winegrape growers and guests while jokingly reminding all that they were going to be subjected to business topics because they were there for the commission’s “dinner meeting,” emphasizing the word “meeting.”
She acknowledged the commission’s board by introducing those who were in attendance. She expressed special thanks to Steve Moore and his family for donating the use of the facility and hosting this year’s event. Guests enjoyed appetizers, wine, and the unique view from the winery’s patio area before being seated in the tasting room for dinner and presentations.
David Weiss spoke to the group about efforts to establish the Big Valley – Lake County and Kelseyville Bench – Lake County appellations, explaining that both are being pursued at the same time.
“If we differentiate the area, we can then differentiate the grapes,” he told attendees.
Cost of formation is estimated at $25,000, and the Lake County Winegrape Commission has provided seed money, he noted.
The layout of the two American Viticultural Areas (AVAs) has been done, and the organizing group is soliciting proposals. Based on his experience in helping put together development of the Red Hills Lake County AVA, Rick Gunier, owner of CPI Marketing, was hired to assist the growers in formation of the appellations.
In a separate presentation, Paul Wagner of Balzac Communications, the commission’s public relations firm, described plans to reach out to the growing number of wine consumers under the age of 30. They want “wine with adventure and authenticity,” he said.
While the economy is experiencing a period of bottoming out, domestic wine sales have gone up, Wagner told the group. He spoke of making changes in marketing to meet the changes in consumption, getting a laugh when he said, “You wouldn’t be farmers if you weren’t optimists.”
As a part of the marketing campaign, the commission is working to put together a “Crush Camp,” in which the top 10 sommeliers will be invited to work in Lake County. “We will work them so hard, they will give us their money and join our church,” Wagner joked.
The time is right for “telling our story,” newly elected board chair Peter Molnar told the dinner attendees, noting Lake County’s progress from historical, to traditional, then professional wine production.
Speaking on the topic “Lake County Rising,” Molnar emphasized moving forward to show pride in our area, letting consumers know about the quality of wine grapes from Lake County.
The “true, authentic stories” from our region will help accomplish this goal and help bring prosperity to the area, he said.
Gunier wrapped up the presentations with an outline of the commission’s programs for the next year.
She encouraged growers to use the confidential pricing section of the commission’s Web site, adding that it benefits all to do so.
She noted that grower education is continuing to be a priority for the commission; organic workshops and other seminars are planned.
In the 18 years since formation of the commission, acreage of wine grapes has grown from 3,000 to nearly 10,000, and the number of growers has increased from 40 to 158, Gunier told the group.
In addition, “Lake County” now appears on the front label of 278 wines, and that number is growing, too, she said.
For information on the Lake County Winegrape Commission, including its schedule of workshops and meetings, visit the Commission’s website at www.lakecountywinegrape.org .