LAKE COUNTY, Calif. – Lake County Public Health’s locally produced video “Health Living in Lake County: Keeping Flu Out of the Landscape” tied for a Bronze Award in a national competition hosted by the National Public Health Information Coalition.

The organization considered more than 230 entries and issued awards in a variety of categories.

Lake County’s video was in the “Special AV Projects – Broadcast//Audio Visual” category and the entry with whom it shared the Bronze Award was California Department of Public Health’s “The H1N1 Flu: California’s Response.”

Developed with federal Centers for Disease Control Public Health Emergency Response Funds, the video was produced in 2010 as part of Lake County Public Health’s efforts to develop local capacity for health education of the public.

According to Health Officer Dr. Karen Tait, public messaging is most effective when the message is tailored to the local community.

“There are all kinds of generic messages about hand washing and vaccination, but I wanted to create something that speaks directly to residents of Lake County and which reflects our local values,” said Tait.

The video highlights familiar scenery and faces, noting a general appreciation for Lake County’s natural beauty.

The video also can be viewed in English and Spanish at http://health.co.lake.ca.us/site10.aspx.

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