COBB, Calif. – Local business and government leaders gathered at Hoberg's Resort and Spa on Thursday morning for a ribbon cutting that symbolized the rebirth of the Lake County landmark, which is preparing to host concerts celebrating the 45th anniversary of Woodstock this weekend.
Sandra Hoberg, great-granddaughter of resort founders Gustav and Mathilda Hoberg, was on hand to help cut the ribbon beneath a sign crafted from trees found on the property.
At the same time as the brief ceremony was taking place, local workers finished guest rooms and installed landscaping around the resort, adding color to the grounds.
A camera crew captured the hurried action to send to Los Angeles for a proposed reality show “Extreme Resort Makeover.”
A security guard barred entrance to the resort, preventing unauthorized visitors from creating distractions from the organized schedule as delivery trucks brought in last minute items. An information technology worker rushed to establish necessary connectivity.
Amidst the bustle of workers putting the finishing touches on the resort for the concert, Ryan Xavier – a Hidden Valley Lake resident who is Hoberg's new general manager – said the big picture is to get the resort “up and running and breathe some life back into the community.”
Xavier said his goals included bringing five-star service to the resort in order to “make it amazing for people to come and stay here.”
The on site force behind the massive project is Dan Nelson, whose role there has changed from advisor to vice president.
Nelson explained that work was being done throughout the resort, with 15 rooms to open at the lodge.
The resort has historically been a spot for big bands and concerts.
Silvester Rabic and Frank Sasselli, who purchased Hoberg's earlier this year, anticipate putting $7.5 million into renovating and operating the resort, as Lake County News has reported.
In April Rabic told Lake County News that the vision for the resort is that the renovated Hoberg’s Club Resort will present a variety of film festivals, concerts, entertainment events and special themed weekends as part of its offerings.
New amenities planned for the resort include a spa that will serve as the centerpiece of the revival of Hoberg’s.
Hoberg’s Resort was founded in 1885. It began as a lodge with a few cottages, and grew to be one of the largest privately owned resorts in California.
At its peak in the 1950s, Hoberg’s hosted more than 1,000 guests a night and was home to celebrities and politicians.
For more information about the resort or this weekend's concerts – tickets are still available – visit http://www.hobergsclub.com/ .