LAKE COUNTY, Calif. — The Lake County Economic Development Corp., or Lake EDC, announced the return of its annual Eat Drink Shop Local campaign, an initiative aimed at reinforcing the economic backbone of Lake County by encouraging residents to prioritize local spending.

As inflation and rising operational costs continue to challenge small businesses, the campaign underscores a simple but powerful truth: where we spend our money matters.

Every dollar spent at a local business helps sustain jobs, stabilize families, and build a more resilient economy.

Local businesses are not just storefronts — they are employers, innovators, and community builders. 

They generate tax revenue that funds public services, create jobs that support households, and offer goods and services that reflect the unique character of Lake County. 

When residents choose to shop locally, they’re investing directly in the economic health and future of their own neighborhoods.

Supporting local, even when budgets are tight

Lake County families are feeling the squeeze. With rising costs for essentials and limited disposable income, every purchase carries more weight. 

The Eat Drink Shop Local campaign recognizes these challenges and encourages residents to make intentional choices that stretch their dollars while supporting the community.

Shopping local doesn’t always mean spending more — it means spending smarter. Many local businesses offer competitive pricing, personalized service, and unique value that national chains simply can’t match. 

Even small purchases — grabbing coffee from a local café, picking up produce from a nearby farm stand, or choosing a locally owned shop for holiday gifts — can make a meaningful impact.

The Eat Drink Shop Local campaign invites participation from all corners of the community. Business owners can register to be featured in the Shop Local online map directory, which promotes local deals during the holiday season. 

Participants will also receive free promotional materials to help brand their businesses as part of the local movement.

Residents are encouraged to make conscious choices about where they shop, dine, and spend. The campaign is designed to be inclusive, actionable, and impactful — because every purchase is a chance to support Lake County’s economy and community.

The online campaign kickoff event will take place at noon on Nov. 10.

Nicole Flora, executive director of Lake EDC, will outline the campaign’s purpose, components, and how to get involved.

For more information about the campaign, sign up for the kick-off and campaign, or find out other ways you can get involved, visit lakecountycaedc.org/shoplocal.