LAKE COUNTY, Calif. — In a major collaborative effort to ensure student safety, the Rotary Clubs of Kelseyville, Lakeport, and Clearlake have joined forces with Lake County School Districts to launch a pilot protection initiative against sex trafficking and exploitation.

As part of the collaboration, the Rotary Clubs have secured the necessary funding and leadership to license the Polly Klaas Foundation’s expert "Social Media Safety Education,” or SMSE, program.

In turn, the local school districts are acting as the operational hub for this initiative, generously providing campus facilities, childcare and dinner to ensure every family can attend these critical training sessions.

Local leaders concluded that Lake County is vulnerable to exploitation. With statistics showing that 85% of missing children are runaways — many lured by adult predators online — the schools and Rotary agreed that immediate, united action was required.

“The urgency to act is clear, and Rotary is stepping up to lead this vital effort,” said Kelseyville Rotary President Michael Contos.

Clearlake Rotary President Zabdy Neria added, "I am incredibly grateful to be surrounded by such supportive partners from across the lake as we join this urgent fight against child exploitation. Parents in our community are actively seeking guidance and support to get the crucial message across to our vulnerable youth: that danger is, tragically, often only a click away."

The collaboration goes beyond simple presentations; it empowers students to protect one another. 

The pilot launches with assemblies at Kelseyville Middle School in late January, where trained high school students will teach sixth, seventh and eighth graders under the supervision of the Polly Klaas Foundation.

Contos added, "We are proud to pilot this program in Kelseyville. By empowering our High School students to teach middle schoolers, we can foster a culture of safety. Kids listen to their peers.”

Public events to offer dinner, education


To support families, the participating schools are removing barriers to attendance. The Rotary Clubs and Schools invite their students, families and staff to five presentations held throughout January. 

All events begin at 5:30 p.m. and include dinner, education, childcare and door prizes.  

The planned events are:

• Thursday, Jan. 8: Kelseyville/Lakeport at Kelseyville High School.
• Tuesday, Jan. 27: Middletown Middle School.
• Wednesday, Jan. 28: Upper Lake/Lucerne at the Middle School.
• Thursday, Jan. 29: Konocti Unified (English) at Obsidian Middle School.
• Friday, Jan. 30: Konocti Unified (Spanish) at Obsidian Middle School.

"Educating the parents of our young adults may be the difference between life or unspeakable heartbreak," said Lake County Rotary Area Governor Mark Lipps.  

Ciara Shuttleworth, executive director of the Polly Klaas Foundation, emphasized the importance of this partnership. “It is no longer that a predator might come in through an unlocked door; what we address now is how to keep your children safe in their own bedrooms through online safety education,” she said.

The Rotary Clubs of Lake County thanked county sSupervisors EJ Crandell and Jessica Pyska for their support. A special thank you is also extended to the Lake County schools for donating the venue, dinner and staff for these meetings. Redbud Health Care District has joined in supporting this effort as a major sponsor.

For more information on this project, please contact Kelseyville Rotary at This email address is being protected from spambots. You need JavaScript enabled to view it.

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