LAKE COUNTY, Calif. – The Middletown Art Center announces a three-part digital marketing workshop “Tools for Visibility in the Age of Social Distancing” geared to professional artists.

It’s happening this Saturday, May 2, from 1:30 to 3 p.m. and the next two Saturdays, May 9 and 16.

This course is designed to help artists explore a range of new digital tools to inventory their work and collections and to establish an online presence.

“It will help you to market and manage your art career more easily and professionally, and provide an online showcase for potential buyers, collectors and galleries to see your work more easily,” explained Workshop Leader and Curator Nicola Chipps. “We will also be talking about the COVID-19 Crisis and resources within the arts community that can provide a forum for discussion, as well as relief programs”.

This is the first of a professional development series the MAC plans to offer artists.

The workshop consists of three sessions: “Explore: Intro to Artwork Archive,” “Build: Your Online Catalogue” and “Connect: Tell Your Story.”

The format will be with a live instructor on the Zoom platform, which allows for interactive questions and answers. A laptop or computer is required. All sessions will be recorded so you can review the material if you miss one.

The fee is $60 for MAC members and $75 for non-members.

Please preregister online at MiddletownArtCenter.org/classes. Partial work-trade options are available. Technical support will be offered 30 minutes before class by appointment. Enquire via email to This email address is being protected from spambots. You need JavaScript enabled to view it. .

The MAC has been offering children’s, and Woodland Community College art classes online since the shelter in place began.

Find out more about how MAC is adapting to the current evolving situation and ways to support the MAC’s efforts to weave the arts and culture into the fabric of life in Lake County at www.middletownartcenter.org .