NORTH COAST, Calif. — At age 104, the Fortuna Rodeo is still breaking new ground and creating new traditions.

This year Fortuna Rodeo Week opens July 12 with the first “Country On The Coast,” featuring a top notch country music concert experience. 

Country headliner Bryan Martin is joined by popular openers and rising artists Alex Key and Timmy McKeever.

“We wanted to offer our community a new experience this year, unique for Humboldt County,” said Shannon McWhorter, president of the Fortuna Rodeo Association. “This will be a fantastic show under the stars, and a great start to Rodeo Week in Fortuna!” 

Headliner Bryan Martin bares his soul in his music and the fans love it! He’s had some extreme ups and downs, victories as well as struggles in his life, and he doesn’t conceal anything. His music digs deep, never hiding from the highs and lows in life that can be too difficult to define outside of a melody. 

He’s revved up radio charts with the pedal-to-the-floor hit “We Ride,” and reaches millions of listeners each month, with more than 800 million career streams.

Alex Key is a young purveyor of classic country music, keeping fiddle and steel at the forefront of his sound. His album titled “Outdated” which debuted at #1 on Amazon music, spent several weeks at the top of the iTunes charts and received rave reviews. 

Hits from this album include the title track, “Outdated” and “Haunted House,” both of which reached viral success on social platforms where he has gained more than one million devout followers.

Timmy McKeever combines a mix of styles to create a versatile hybrid country sound with rock and pop influences. His music blends heartfelt storytelling with a modern edge. Timmy's songwriting process is deeply personal, focusing on themes of self-discovery and resilience. His unique sound, including the hits “I’ve known Better” and “Lightning Speed,” combine with his
dedication to charity work to make a significant impact on the country music scene. 

Country On The Coast will take place Saturday, July 12, at the Fortuna Rodeo Grounds in Rohner Park, Fortuna. Gates open at 5 p.m. and showtime is 7 p.m.

Ticket prices range from $50 to $100 and a limited number of parking passes are available at $10 per vehicle. Free parking will also be available at Newburg Park with free shuttle transportation to the concert.

Country On The Coast details and tickets along with a full schedule of Fortuna Rodeo Week activities and events are available at https://fortunarodeo.com/.