LAKEPORT – The Lakeport Regional Chamber will present a 59 Minute Workshop on using email to grow your business this coming Monday, April 13.

The workshop will be held from 6 p.m. to 6:59 p.m. in the city council chambers at Lakeport City Hall, 225 Park St. The workshop will start promptly at 6 p.m., there is still time to RSVP and let us help you grow your business.

Email is a proven and effective communication and marketing tool, but many people don’t use it to its fullest potential. Is your business using email to achieve its goals?

A 2008 study by the Direct Marketing Association shows a return on investment of $45 for every $1 spent on email marketing. This is over twice the return on investment of other forms of Internet marketing, and nearly triple that of “offline” marketing such as postal mail or telephone. In these tough economic times, we can’t afford to waste marketing dollars!

Part of the “59 Minutes to a Better Business” monthly workshop series, this workshop will be conducted by Eric Schlange, former chairman of the chamber’s technology committee.

Schlange runs three different Internet-centric companies including BitSculptor, a local Web site development, hosting and marketing firm. He also consults with customers on a regular basis, helping them market effectively via email.

Topics covered in this short workshop include:

• Email list marketing;

• Managing your email workload;

• Composing effective emails;

• Avoid receiving (and sending) spam;

• The future of email.

The cost is free to chamber members, or $10 for non-members. Space is limited – make your reservation today.

Please RSVP online, by phone at 707-263-5092 or via email at This email address is being protected from spambots. You need JavaScript enabled to view it..