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The May 7 series will feature the return of guest speaker Sandra West, co-owner of the Edgewater Resort and co-facilitator of Mt. Konocti Facilitation, will be giving a presentation titled "Co-Opetition vs. Competition," a concept that creates loyal customers and guarantees them a pleasurable local shopping experience.
West gave her first presentation on March 19 about marketing during tough economic times called “Market your existing customer to create new customers.”
Pam Harpster, program director of Mendocino Works Employment Resource Centers and their Lake County counterpart, Bill Jacobson from the Lake County One-Stop will give a presentation about the local needs of those affected by the current economic situation (lay offs, downsizing, etc.) along with services and opportunities that are available for both job seekers and business owners in Lake and Mendocino counties.
Economic historian and free market advocate Hal Bryan will offer updates on the current market situation and report his progress on the "Blue Lakes Model – A Survival Guide for Small Businesses," with emphasis on event-driven rather than time-driven guidelines.
Sponsors Shannon Ridge and Mendocino Brewing Company will provide refreshments. Shannon Baker will be food pairing with wine and Joan’s English Toffee will provide delicious toffee. The band “Class of 63”, will be providing music for our listening pleasure.
Attendees are encouraged to experience not only the evening, but the hospitality offered at the Lodge At Blue Lakes by spending the entire evening with us and will receive our special “Friends and Family” room discount.
To RVSP for the “Thursday Evenings with the Schmid’s” and accommodation reservations please email
