How to resolve AdBlock issue? 
Business News
- Details
- Written by: Lake County News Reports
Before the month of April comes to a close, Ting's Thai Kitchen should be a WiFi hot spot. There are already coffee shops and restaurants offering WiFi in some fashion – either free or fee-based – in Lake County. But Ting's is going to offer something truly remarkable. It is going to offer splash page advertising in addition to FREE Internet access.
This is actually a win/win scenario for both the restaurant and its advertisers. Both benefit from this promotional innovation. Ting's will likely get a significant boost in customer traffic. Why? Because the public really does need and want free WiFi. They need it to check email, surf the Web and make VOIP phone and video calls.
Meanwhile, Ting's advertisers benefit because WiFi splash page advertising "never sleeps." It is ongoing 24/7. Keep in mind that the standard WiFi signal range is 300 linear feet and walls do not stop the signal. Therefore, the WiFi signal may be picked up outside in the parking lot and in the the tenant offices adjacent to the restaurant. People who have Internet access at home around the world will also be able to view the content of Ting's splash page as it will be duplicated online for their benefit. However, only those within 300 linear feet of Ting's wireless router will be able to benefit from the actual WiFi.
Thanks to the way WiFi works, Ting's is not limited to just helping local advertisers or having local advertisers help them. Their advertisers can be local, national or even international. Folks who come this restaurant to get a great meal are going to see firsthand by using any remote online device that Ting's is not only reaching out to the world, but that the world is reaching back.
All of the candidates running for the District 1 supervisor position have indicated an interest in Ting's innovation advertising promotion utilizing WiFi. Once you are inside the restaurant and go online, don't be the least bit surprised if you able to access an endorsement for the restaurant from your favorite District 1 supervisor candidate plus an explanation as to why he (or she) deserves your vote. But, that is not all you might learn. You might see a clever Youtube video about how Google Docs can benefit your business or how Jott can help you maximize your time on the phone – even while traveling in your car.
Each advertiser is being asked to provide a picture, audio message and web site address to be included in this initial introduction of WiFi splash page advertising to Lake County. Keep in mind that WiFi is best-suited wherever large groups of people congregate on a regular basis. That is why a restaurant like Ting's Thai Kitchen is such a good choice.
To get an idea as to what an Wi-Fi hot spot splash page is really like before Ting's debuts its creation, visit the online lens for Ting's Thai Kitchen. Simply click here .
If you know of a location that would be ideal as a WiFi hot spot or desire to have your business become a WiFi splash page advertiser, please contact Lamar Morgan of CDMM at 707-709-8605.
{mos_sb_discuss:2}
- Details
- Written by: Editor
Assembly Bill 1952 repairs an imbalance that for decades has existed between cities and counties, in which each follows a different set of rules for waiving business license fees for veterans.
“One small change will help end confusion with the business license fee waivers for veterans,” said Berg, D-Eureka. “Veterans don’t deserve the run-around when it comes to their benefits.”
Cities and counties use two different laws to waive business license fees for veterans. Under current law, cities only waive business license fees for honorably discharged disabled veterans and counties waive business license fees for all honorably discharged veterans.
“We have a quirk between the two existing laws,” said Berg. “Let’s make this a clear process for veterans.”
The North Coast Journal detailed one veteran’s plight to obtain a city business license waiver and the confusion that ensued because a flaw in the law.
The bill now goes to the Assembly Veteran Affairs Committee.
{mos_sb_discuss:2}
- Details
- Written by: Editor
The bill, AB 2149 by Assemblywoman Patty Berg, would make it illegal for salespeople to claim to be “Certified Senior Advisors” or similar experts unless they have completed a certain amount of state-recognized education.
“The goal is to stop this trend in which cheaters use these inflated and bogus titles to cheat old people,” said Berg, D-Eureka. “They put these lofty sounding titles on their cards whether they have any real expertise or not.”
AB 2149 would regulate the use of words or phrases that suggest expertise in the finances of the elderly. The Department of Corporations will be responsible for recognizing accredited organizations and creating the standards for the use of “Certified Senior Advisor.” They will also compile a list of people with those credentials.
“Con artists often prey upon older adults by instilling a false sense of trust and security by flaunting bogus credentials,” said Berg, D-Eureka. “While we can't turn a cheater into an honest person, we can make sure that those titles actually mean something.”
Elder financial abuse is one of the fastest growing segments of crime. Nearly a quarter million older Californians fall prey to some sort of swindle or abuse each year.
A recent New York Times investigation found that the number of “certified” senior experts in the sales force has increased 78 percent in the last five years. Some of these agents are, of course, legitimate experts, but many either obtain their “credentials” through dubious means, or simply invent a title themselves.
“This bill simply says that you can’t just give yourself a fancy title to make someone trust you,” said Berg. “If you want to use a title, you have to earn it.”
The bill is part of a two-bill package that regulates the use of invented titles not recognized by the State of California.
AB 2149 now goes to the Assembly Appropriations Committee.
Visit Berg's Web site at http://democrats.assembly.ca.gov/members/a01/.
{mos_sb_discuss:3}
- Details
- Written by: Lake County News Reports
California is more than just a state. It is the fifth largest economy in the world. And, right now, this economy is in trouble. The California State Budget is $10 billion in the hole. How does a state crawl out of a hole that large? No doubt, very slowly. But, what do you do to crawl out? Do you close down state parks and increase fees on automobile license tags? Do you double or triple the price of a lottery ticket?
All these suggestions could generate some cash for the state. Unfortunately, cash is not all that these suggestions would generate. They would also generate anger and ill will. When people are attempting to crawl out of a bad situation, the last thing you want to do is make them angry.
And, that is why CDMM is asking government and educational institutions to band together and start creating WiFi hot spots in high traffic ares. The WiFi would be FREELY available to the public, but would require the viewing of an advertising splash page. This advertising splash page would be paid for by an enterprising small business. A portion of that advertising money would be funneled to a PayPal account to help pay off the state's debt.
Sounds very simplistic. But, unlike the other options listed, through this WiFi approach you are accomplishing several things all at once:
1) You are promoting a business to a select target audience. That business actually has the opportunity to generate revenue in exchange for the money being spent. Rather than engaging in gambling where the odds of success are designed to be against you, here money is being invested in an advertising promotion to a captured target audience.
2) You are providing FREE Internet access for the general public. People can use a mobile device to check email, surf the Web, make VOIP phone and video calls and have a small business to thank.
3) You are helping to pay off the state debt.
What would a WiFi hot spot splash page look like? Like a "Terms of Service" page on a Web site. However, there woulds also likely be a Youtube-type clickable icon as a video commercial. The splash page would be required viewing in exchange for the FREE Internet access. The advertiser would thus have a "footprint" of every user as marketing data to help determine the effectiveness of his campaign. This really is a win/win/win situation for all who participate - the state, the advertiser and the viewing public.
How much would a splash page ad at a WiFi hot spot cost? That depends upon who owns the WiFi hot spot. Obviously, if a local high school owned the hot spot, it would not cost as much to advertise there as say a WiFi hot spot in Governor Schwarzenegger's office. No doubt, both places offer a lot of "people traffic." And remember, wherever people congregate, WiFi is welcome.
For more information, contact Lamar Morgan of CDMM at 707-709-8605.
{mos_sb_discuss:2}