SACRAMENTO – Along with exhibits, entertainment and exotic food, this year’s State Fair attractions include deep discounts on food, fun and shopping.

The 2011 California State Fair will be held July 14-31 in Sacramento.

The event's “100 Golden Deals – The Ultimate Coupon Book” contains 100 coupons that can save State Fair visitors as much as $3,000 over the course of this year’s 18-day fair.

For a purchase price of just $5, each coupon guarantees at least a 30 percent discount on fun things to eat, drink, buy, and do at the fair.

The coupon book can be used for repeated visits to the fair, making it an especially wise investment for season ticket holders.

Norbert Bartosik, general manager and chief executive officer of the California Exposition and State Fair said, “This year’s fair theme is ‘The Fun Just Got Bigger,’ and so did the savings and values.”

Bartosik continued, “We know that consumer pocketbooks have had to withstand higher gas and food prices this year. 100 Golden Deals can help offset those expenses. Thirty percent savings on food and fun makes this year’s fair a terrific value for families. Fairgoers will easily recap their $5 investment during their first visit to the fair.”

“From great fair foods like corn dogs and fried Twinkies to automobile polish, light up t-shirts, pony rides, and caricature drawings, 100 Golden Deals – The Ultimate Coupon Book gives fairgoers a chance to have more fun on less money,” he added.

A sample of the coupon book is available to view online at www.bigfun.org.

Printed on 100 percent post-consumer recycled paper, 100 Golden Deals- The Ultimate Coupon Book, can be purchased online or at the Main Gate Box Office between noon and 6 p.m. The coupon book became available for purchase on June 27.