NORTH COAST, Calif. – The Annual KZYX Holiday Gift Auction will return to the airwaves for four evenings, Monday, Dec. 3, through Thursday, Dec. 6.

From 7 p.m. to 10 p.m. regular evening programming will be preempted in favor of this fast-paced and entertaining fundraiser for Mendocino County’s local public radio station.

They will be auctioning, live on the air to the highest bidders, a wide array of gift items – from arts and crafts, to goods and services.

All items are donated by local businesses, artists and craftspeople, and will be presented auction-style on the air, during timed bidding sessions.

Bids are taken by phone, with the proceeds benefiting Mendocino County Public Broadcasting.

Many items are available for viewing on the station’s Web site, www.kzyx.org .

A popular on-air event, the holiday auction offers listeners an opportunity to shop locally for the holidays and get great deals while supporting local public radio at the same time.

Auction coordinator Diane Hering invites area residents to tune in and catch the action, at 90.7 FM (91.5 FM in Ukiah and areas inland, 88.1 FM in Ft Bragg).

KZYX is a 501(c)3 nonprofit corporation and depends on support from its listeners.