The California Highway Patrol’s Ukiah Area office said the crash occurred at 3:50 p.m. Monday on Highway 1 south of Frog Pond Road near Little River.
It did not release the name of the 39-year-old man who died pending notification of next of kin.
The CHP said the man was driving a 1982 Dodge pickup northbound on Highway 1 at a high rate of speed.
Because of his speed, the driver was unable to safely negotiate a sharp turn and drove across both lanes of Highway 1, going off the roadway and down a steep hill, the CHP said.
The CHP said the Dodge rolled over multiple times and landed on its roof appropriately 200 feet down the hill.
When the pickup landed on its roof, it was fully engulfed in flames, the CHP reported.
The man, who the CHP said was not wearing his seat belt, died at the scene of his injuries.
As of Monday night, the CHP said it was unknown if alcohol and/or drugs were factors in this collision, which remains under investigation.
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