Business News
The grants totaled $1,334,000, and were awarded to 19 states, including California.
These grants, provided under the Federal-State Marketing Improvement Program, will be used to explore new and innovative approaches to marketing U.S. food and agricultural products and to improve the efficiency and performance of the marketing system.
USDA awarded the following grants:
– $88,250 to the California Department of Food and Agriculture, in cooperation with the California Association of Food Banks, to develop protocols for harvesting field-packed cull crops for distribution through a statewide network of food banks, creating a new market for produce growers and improving the nutritional status of low-income individuals.
– $50,000 to the California Department of Food and Agriculture, in cooperation with Los Rios Community College District, the California Centers for International Trade Development – Cal AgX, the Specialty Crop Trade Council, the Dried Fruit Association of California, and the California Dried Plum Board, to implement a strategic plan to market dried fruit in Mexico and through southwest U.S. retail and wholesale outlets that cater to Hispanic consumers.
– $60,000 to the California State University, Fresno, to assess the impact of changes in agricultural transportation technology, infrastructure and cost on the future regional and international competitiveness of the California specialty crop industry.
The California Department of Food and Agriculture protects and promotes California’s agricultural industry. California’s farmers and ranchers produce a safe, secure supply of food, fiber and shelter; marketed fairly for all Californians; and produced with responsible environmental stewardship.
Visit the agency online at www.cdfa.ca.gov .
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The seminar will be held from 6 p.m. to 6:59 p.m. on Monday, July 13, at the Lakeport City Council chambers, 225 Park St.
Will your better mouse trap bring customers to your door, or are they already beating a path to your competitor? Would you like more customers?
Guerilla marketing is a tactic of J. Conrad Levinson which helps you to effectively market your business, often times with little or no out-of-pocket expense.
Presented by Kenny Parlet and Anthony Barthel, this seminar will combine Parlet's retail experience as owner of Lakeview Market with the hospitality industry experience of Tony Barthel, co-owner of the Featherbed Railroad.
The cost is free to chamber members and $10 for non-members.
Space is limited – make your reservation today. Please RSVP online at www.lakeportchamber.com , by phone at 707-263-5092 or via email at
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