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- Written by: Elizabeth Larson
LAKE COUNTY, Calif. – The city of Clearlake is hiring a firm to assist it with implementing a newly developed downtown strategic vision.
In a unanimous vote at its March 4 meeting, the council gave approval for City Manager Alan Flora to execute a contract with the firm Downtown Strategies.
The discussion begins at the 25:15 mark in the video above.
Flora said it was nearly two years ago, the city began a relationship with Retail Strategies for retail attraction.
“We’ve been seeing a lot of success from their efforts,” said Flora.
Since then, Downtown Strategies – a sister company of Retail Strategies – was launched.
Flora said the city had previously hired Downtown Strategies to develop a downtown strategic vision.
With that strategic vision now complete, Flora asked the council to consider a presentation from Downtown Strategies on its recommendations and which items its staff could help the city implement.
Jenn Gregory, president of Downtown Strategies, spoke to the council about the work to create a strategic plan for Clearlake’s downtown area and offered an implementation proposal.
She said she and other company staff visited the city in July and October in order to really understand the market.
In assembling a strategic plan – which is meant to be used and not sit on a shelf – Gregory said they focused on the five pillars of a healthy downtown: market analysis to understand how the downtown is performing economically; policy and administration; design; tourism and promotion; and economic vitality.
Gregory said the company’s July visit was to lead an assessment and understand the community’s assets, while the October meeting included meeting with city officials and community members.
Through this process, Gregory said the company was able to create a customized strategic plan for downtown Clearlake that is broken down into three categories of implementable strategies: no cost opportunities that require time and effort but no actual capital to implement; one to three year recommendations and strategies which do take some capital, but not a significant amount; and the three to five year timeline, with project that require either municipal investment or public-private partnership.
Gregory said their study so far also has included a walkability assessment of the downtown focus area, which includes Redbud Park in the south, Highland Park in the center and Austin Park to the north.
She said their team has the ability to help the city implement strategies such as identifying gateways and corridors to enhance the city’s walkability.
During the discussion, Gregory said that experiential tourism is on the rise, and it’s favored by millennials, the nation’s top consumer group. That demographic craves experiences. As a result, she said the proposal is to blend that quest for experiences and experiential tourism into the downtown plan.
She also proposed a comprehensive marketing plan and wayfinding signage, which will help tell the city’s story and elevate the downtown area.
One of the recommendations included pursuing a listing of Clearlake’s downtown on the National Register of Historic Places; places and structures 50 years old and older qualify, Gregory said.
Gregory said they would then promote the benefits of state and federal tax credits to property owners in downtown Clearlake. It would not create any restrictions on the properties but would unlock historic tax credits which, on the federal level, are 25 percent of the total rehabilitation costs. State tax credits are still being developed but could be used in tandem with the federal credits.
The company has talked to some downtown property owners who want to update their buildings but they were concerned about the cost of rehabilitation, Gregory said.
She said Downtown Strategies also wants to partner with the city in creating a design guidelines booklet to showcase preferred and recommended styles of facades and design elements within the downtown area.
Gregory said their goal is to retain the resort feel and aesthetic that Clear Lake became famous for, and as part of that they created an exterior paint palette that would be folded into the design guidelines.
As for next steps, she said the company would love the opportunity to partner with the city of Clearlake to make sure this plan doesn't sit on the shelf but is truly implemented in collaboration with the city government.
During the discussion, Gregory explained that Downtown Strategies had studied the city’s flow of visitors and chose not to exclude 2020 because of COVID-19 but to learn from it.
She said that, even during the pandemic, they found that city parks were receiving visitors from well beyond the city boundaries – some traveling more than 100 miles.
Their study found that most tourists are from California, but they have visitors coming from as far away as the East Coast and multiple states in between.
During the July visit to Clearlake, Gregory said she stopped to visit with some people on the pier and found they were from New York and had come for bass fishing. They also found that tourism activity increased during the summer months.
Gregory said they believe there is an opportunity to hone the city’s marketing and branding and to take the opportunity to tell the story of Clearlake and Clear Lake.
“Telling the story is a real critical need,” she said, adding they can exponentially increase the impact with a strong digital presence and branding.
She also suggested more of a focus on regional travel.
There was no public comment before Councilwoman Joyce Overton moved to approve the agreement, a motion which was seconded by Councilman Russ Perdock and approved unanimously by the council.
Email Elizabeth Larson at
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- Written by: Thomas Hertel, Purdue University
Growing food in a sustainable, environmentally friendly way – while also producing enough of it – is among the most important challenges facing the U.S. and the world today.
The ongoing COVID-19 pandemic has reminded us that food security can’t be taken for granted. Putting affordable food on the table requires both innovative producers and well-functioning markets and global supply chains. With disruptions to the system, prices rise, food is scarce – and people go hungry.
But feeding the world’s 7.8 billion people sustainably – including 332 million Americans – presents significant environmental challenges. Farming uses 70% of the world’s fresh water. Fertilizers pollute water with nitrates and phosphates, sparking algal blooms and creating dead zones like the one that forms every summer in the Gulf of Mexico.
Clear-cutting land for farms and ranches is the main driver of deforestation. Overall, the planet loses about 48,000 square miles (125,000 square kilometers) of forest each year. Without habitat, wildlife disappears. Farming also produces roughly one-quarter of global greenhouse gas emissions.
All of these challenges make balancing food production with environmental security a crucial issue for the Biden administration, which is working to address both a hunger crisis and an environmental crisis in the U.S.
Two different pathways
As an economist studying food systems, I’m keenly aware that trying to provide affordable food and a thriving agricultural sector while also preserving the environment can result in many trade-offs. Consider the different strategies that the U.S. and Northern Europe have pursued: The U.S. prioritizes increased agricultural output, while the EU emphasizes environmental services from farming.
Over the past 70 years, the U.S. has increased crop production with ever more sophisticated seed technologies and highly mechanized farming methods that employ far fewer workers. These new technologies have contributed to farm productivity growth which has, in turn, allowed U.S. farm output to rise without significant growth in the aggregate economic index of agricultural input use.
This approach contrasts sharply with Northern Europe’s strategy, which emphasizes using less land and other inputs in order to protect the environment. Nonetheless, by achieving a comparable rate of agricultural productivity growth (output growth minus the growth rate inputs), Northern Europe has been able to maintain its level of total farm output over the past three decades.
Boosting prices versus benefiting nature
The U.S. also has a long history of setting aside agricultural land that dates back nearly a century. In response to low prices in the 1920s, farmers had flooded the market with grain, pork and other products, desperately seeking to boost revenues but only pushing prices down further.
Under the Agricultural Adjustment Act of 1933, the U.S. government paid farmers to reduce their output and limited the supply of land under cultivation to boost farm prices. This strategy is still in use today.
In 1985 the U.S. launched a new program that created real incentives to protect environmentally sensitive land. Farmers who enroll in the Conservation Reserve Program “rent” environmentally valuable tracts to the U.S. Department of Agriculture for 10-15 years. Withdrawing these acres from production provides food and shelter for pollinators and wildlife, reduces erosion and improves water quality.
But this is a voluntary program, so enrollment ebbs and flows in tandem with crop prices. For example, when corn, soy and wheat prices fell in the late 1980s and early 1990s, enrollment grew. Then with the commodity price boom of 2007, farmers could make more money from cultivating the land. Protected acreage dropped more than 40% through 2019, erasing many of the environmental benefits that had been achieved.
Rental rates for agricultural land in the U.S. vary widely, with the most productive lands bringing the highest rent. Current rental rates under the Conservation Reserve Program 2021 range from US$243 per acre in Cuming, Nebraska to just $6 in Sutton, Texas.
The EU also began setting aside farmland to curb overproduction in 1988. Now, however, their program focuses heavily on environmental quality. Policy reforms in 2013 required farmers to allocate 5% of their land to protected ecological focus areas. The goal is to generate long-term environmental benefits by prioritizing nature.
This program supports both production and conservation. Within this mix of natural and cultivated lands, wild pollinators benefit both native plants and crops. Birds, insects and small predators offer natural bio-control of pests. In this way, “rewilded” tracts foster biodiversity while also improving crop yields.
Who will feed the world?
What would happen if the U.S., a major exporter of agricultural products, followed the EU model and permanently withdrew land from production to improve environmental quality? Would such action make food unaffordable for the world’s poorest consumers?
In a study that I conducted in 2020 with colleagues at Purdue and the U.S. Department of Agriculture, we set up a computer model to find out. We wanted to chart what might happen to food prices across the globe through 2050 if the U.S. and other rich economies followed Northern European conservation strategies. Our analysis focused on the world’s most food-insecure region, sub-Saharan Africa.
We discovered that altering food production in this way would raise food prices in that region by about 6%. However, this upward price trend could be reversed by investing in local agriculture and new technologies to increase productivity in Africa. In short, our research suggested that conserving the environment in the U.S. doesn’t have to cause food insecurity in other countries.
Implications for US farm policy
Many experts on hunger and agriculture agree that to feed a growing global population, world food output must increase substantially in the next several decades. At the same time, it’s clear that agriculture’s environmental impacts need to shrink in order to protect the natural environment.
In my view, meeting these twin goals will require renewed government investments in research and dissemination of new technologies. Reversing a two-decade decline in science funding will be key. Agriculture is now a knowledge-driven industry, fueled by new technologies and improved management practices. Publicly funded research laid the foundations for these advances.
To reap environmental gains, I believe the U.S. Department of Agriculture will need to revamp and stabilize the Conservation Reserve Program, so that it is economically viable and enrollment does not fluctuate with market conditions. The Trump administration reduced incentives and rental payment rates, which drove down enrollments. The Biden administration has already taken a modest step forward by extending the yearly sign-up for the program indefinitely.
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As I see it, following Northern Europe’s model by permanently protecting ecologically rich areas, while simultaneously investing in knowledge-driven agricultural productivity, will enable the U.S. to better preserve wildlife and its natural environment for future generations, while maintaining an affordable food supply.
Thomas Hertel, Professor of Agricultural Economics, Purdue University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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- Written by: Lake County News reports
Officials said the 2019 Crop Year Report was assembled in late 2020.
California’s agricultural export statistics are produced by the University of California, Davis, Agricultural Issues Center.
The $50 billion received by agricultural producers in 2019 represents a slight increase over reported cash receipts compared to the previous year, CDFA said.
California agricultural exports totaled $21.7 billion, an increase of 3 percent from 2018.
Top commodities for export included almonds, pistachios, dairy and dairy products, wine and walnuts.
California organic product sales totaled more than $10.4 billion in 2019, an increase of 3.5 percent from the prior year.
Organic production encompasses more than 2.5 million acres in the state and California is the only state in the U.S. with a USDA National Organic Program.
California’s agricultural abundance includes more than 400 commodities.
Over a third of the country’s vegetables and two-thirds of the country’s fruits and nuts are grown in California.
California’s top-10 valued commodities for the 2019 crop year are:
Dairy products, milk: $7.34 billion.
Almonds: $6.09 billion.
Grapes: $5.41 billion.
Cattle and calves: $3.06 billion.
Strawberries: $2.22 billion.
Pistachios: $1.94 billion.
Lettuce: $1.82 billion.
Walnuts: $1.29 billion
Floriculture: $1.22 billion.
Tomatoes: $1.17 billion.
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- Written by: Lake County News reports
The American Challenger grounded early on the morning of March 6. The 90-foot vessel was being towed by the Tug Hunter from Puget Sound, Washington, when the Tug Hunter lost propulsion due to a rope entangling the propeller.
Officials said Monday that oversight for the next response phase will shift to a coalition of agencies including the National Oceanic and Atmospheric Administration’s Greater Farallones National Marine Sanctuary, the California Department of Fish and Wildlife’s Office of Spill Prevention and Response and the Marin County Sheriff’s Office of Emergency Services.
The coalition will focus on addressing the longer-term pollution threat and additional environmental concerns from the American Challenger, as well as determining the ultimate fate of the vessel.
The initial emergency oil pollution response efforts are scheduled to conclude at the end of the week when all the boom has been removed from Tomales Bay.
Greater Farallones National Marine Sanctuary will continue to monitor the coast for evidence of impacts from the grounding and oil spill with regular and enhanced Beach Watch surveys.
The sanctuary will also continue to coordinate in other ways with agencies involved in this incident.
There have been no confirmed reports of oiled wildlife. If oiled wildlife is seen, the public is asked not to approach and contact the Oiled Wildlife Care Network at 1-877-823-6926.
More information on this response can be found at https://calspillwatch.wordpress.com/tag/american-challenger-incident.