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LAKE COUNTY – Lake County tobacco retailers have stepped up efforts in the ongoing “undo tobacco” campaign to minimize the exposure of tobacco product advertising to children.
One of the ways that tobacco companies continue in their drive to market tobacco to youth is through sign and display placement in stores. While tobacco companies provide these materials free of charge, they also pay large amounts, in the way of incentives, to retailers to keep signage at an eye level that will attract both potential and current smokers to their brands.
Many studies have shown that children who are constantly exposed to tobacco advertising are more likely to become smokers. That is obvious in national surveys that have shown that up to 93 percent of current smokers started before the age of 18.
“Lake Country tobacco retailers have really stepped up to the plate,” said Michael Rupe, program coordinator at Lake Family Resource Center. “In 2005 we only had 12 retailers willing to make the difficult choice to move and/or remove signage from the eye level of children, generally below 3 feet. This is a large financial commitment the tobacco retailers are making to protect Lake County children because the stores lose some of the incentives paid by tobacco companies.”
Working with the Lake FRC Tobacco Control Program, 19 Lake County tobacco retailers have signed policies agreeing to move all tobacco advertising away from candy and snack areas and eliminate any advertising signs located below 3 feet.
The stores who have joined the campaign are:
– Clearlake: Nott’s Liquors, Parkview Market and Kool & Cash;
– Lakeport – Bruno’s Shop Smart, Longs Drugs and Safeway;
– Nice: North Shore Sentry Market and Valero;
– Upper Lake: Highway Grocery and Blue Lakes Country Store;
– Kelseyville: Kelseyville Food Center, Mt. Konocti Gas, Kit’s Corner Store and Riviera Market;
– Middletown and Cobb: Hardester’s Markets;
– Hidden Valley: Hidden Valley Food Mart;
– Lucerne: Lakeview Market;
– Clearlake Oaks/Spring Valley: Russ Valley Pantry.
The Lake FRC Tobacco Control Program “undo tobacco” campaign provides educational materials and training for retail staff on ways to minimize the marketing of tobacco products to local youth.
For more information about the program, or if you would like to join in the efforts to “undo tobacco” in Lake County, call Michael Rupe at the LakeFRC Tobacco Control Program, 262-1611.
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MIDDLETOWN – Curtis Miller of Pope Valley is the winner of the Fergusson Cutlery second anniversary free raffle that was held during Middletown Days last weekend.
He won a Kershaw three-piece kitchen knife and cutting board set.
Congratulations, Curtis!
Fergusson Cutlery is located at 21152 Calistoga St. No. 101, Middletown, telephone 987-0121. Visit them online at www.fergussoncutlery.com.
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Shannon Ridge Winery, one of the region’s pioneering operations, will host a grand opening event to celebrate its new tasting room facility, located in Clearlake Oaks. The winery has recently completed renovations on a historic one-room school house building, which houses the Shannon Ridge Winery tasting room and retail sales facility.
The event will take place June 30 and July 1, from noon to 4 p.m. Guests are invited to enjoy wine, food, music and discounted case prices on select Shannon Ridge wines.
Adjacent to the updated tasting room, the winery also has completed the construction of a demonstration “vinegarden” and picnic area. The vinegarden is an educational tool that aims at increasing visitors’ awareness about the Lake County wine grape growing region. This picturesque outdoor area offers guests a chance to enjoy the Shannon Ridge wines in an open-air setting. Additionally, Shannon Ridge offers its Wrangler Tour, a vineyard tour and tasting, by appointment, on Saturdays and Sundays 10:30 a.m. and 2 p.m. for $25 per person.
A portion of the proceeds from sales during the grand opening event will be donated to Operation Tango Mike, a community effort that sends care packages and support to United States troops. This mission is accomplished through the support of Lake County veterans, community organizations and volunteers.
Shannon Ridge Winery's tasting room is located at 12599 E. Highway 20, Clearlake Oaks.
For more information, please visit www.shannonridge.com or call 998-9656.
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MIDDLETOWN – Langtry Estate & Vineyards pulled down some impressive accolades for its Lake County wines from prestigious national press in the last month, as Wine & Spirits Magazine named Langtry’s Guenoc brand one of the Top Value Brands of the Year, and Food & Wine Magazine picked the Guenoc Lake County Cabernet Sauvignon as one of its 25 Best Wines for Summer.
The cover story of the June issue of Wine & Spirits Magazine was the 100 Top Values of the Year, and the magazine’s editors selected Guenoc as one of 11 American wine brands that represent top value and “perform consistently well across a range of wines.”
Notably, Guenoc has significantly lower production volume than any of the other wine brands singled out for recognition. Wine & Spirits observed that Guenoc is noted for “crisp whites and cool-climate reds from a pioneer in Lake County…” They singled out the Guenoc Lake County Sauvignon Blanc and Lake County Cabernet Sauvignon as “standout” wines.
In the June issue of Food & Wine Magazine, senior editor Ray Isle wrote a feature article on the 25 Best Wines for Summer and focused in particular on wines $20 or less that go well with grilled foods. For pairing with steak and lamb, Isle recommended the Guenoc Lake County Cabernet Sauvignon as one of his five favorite picks. He also noted that Lake County was beginning to make a name for itself as a wine region and that Guenoc is one of the oldest wineries.
The history of the winery dates back to 1854 when winegrapes were first planted in the Guenoc Valley. Victorian actress Lillie Langtry owned the property from 1888 to 1906. Today, the property is owned by Hawaii-based Malulani Investments.
Langtry Estate & Vineyards has extensive vineyard holdings in Lake County and is the oldest and largest winegrower in the region. The picturesque estate consists of 21,349 acres and straddles Lake and Napa counties. Vineyards are limited to 449 prime acres.
For more visit www.langtryestate.com or call 987-2385. Langtry Estate & Vineyards is located at 21000 Butts Canyon Road, Middletown.
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