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Opinion

Morgan: The case for free WiFi hot spots in Lake County

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Written by: Lake County News Reports
Published: 06 April 2008
At first, it might not make sense for profit-making businesses to give away rather than charge for, wireless Internet access. However, a growing number of hotels and restaurants have found that it pays to offer free WiFi Internet access. This perk attracts customers and provides a real bottom-line payback for a relatively small capital investment, according to free WiFi pioneers.


Cities and community development organizations across the country have embraced free WiFi to boost economic development and attract visitors to downtown areas. A handful of small airports in the shadow of large hubs offer free WiFi to attract travelers.


One free WiFi pioneer is John Woolsey. He is the chairman, CEO and president of the restaurant chain, Schlotzsky’s Inc. in Austin, TX. Woolsey is not shy about sharing details of what he calls the "strong ROI" from the company’s free WiFi service. According to him, the free WiFi results in an additional 15,000 visits per restaurant per year by customers who spend an average of $7 per visit.


Keep in mind this was data from back in 2003, back when Schlotsky’s had only 30 company-owned or franchised Schlotsky’s Delis WiFi enabled. Nevertheless, back then WiFi service brought in more than $100,000 per year per outlet in return for an investment of about $8,000 per restaurant. The wireless infrastructure also required T1 connectivity.


Woolsey also uses the free WiFi as a high tech marketing tool. When wireless users first connect to Schlotsky’s WiFi Network, they are shown an in-house "splash" Web page the the chain uses to promote itself and its bill of fare. Schlotsky’s has even brought high-gain WiFi antennas into the process. These antennas are designed to transmit the splash page as far outside its deli restaurant as possible.


One Austin outlet beams its signal into dorm rooms at the University of Texas, and another beams it into a competing Starbucks. According to Woolsey, this high-tech guerrilla marketing campaign to grab the eyeballs of potential customers is less expensive and potentially more targeted than buying a 30-second TV commercial.


Today, a good and secure WiFi connection is a lot more affordable than it was back in 2003. The wireless service can also be achieved with either a cable or DSL connection rather than an expensive T1 line. Thanks to WiFi service companies like The Wifi Company of Denver, CO, creating a secure WiFi hot spot is both easy and cost-effective. The installation of the pre-flashed wireless router is simply plug-and-play.


While it is possible to have a WiFi hot spot by just connecting a wireless router to a cable or DSL modem, that connection will not be secure. And, that could result in serious problems for the wifi hot spot owner should the hot spot get hacked or exposed to viruses.


A good, secure WiFi hot spot is one that is connected to Virtual Private Network and monitored remotely 24/7 to make sure everything works properly and remains secure. The WiFi Company of Denver, CO provides all of it customers throughout the nation with that kind of protection.


These days, free WiFi can be found almost anywhere people congregate - not just in restaurants, coffee shops and book stores. For that reason, do not be surprised if you see free WiFi offerred in parks, marinas, automotive repair shops, schools and government offices. In fact, Governor Arnold Schwarzenegger is being asked to creatively use wifi hot spot advertising as a means to help lower California's $10 billion deficit rather than to seek closure of state parks.


Some small businesses have no desire to be a WiFi hot spot. They only want the cost-effective, targeted audience exposure provided by a splash page advertisement. This advertisement can take the form of an audio message (think radio commercial), video message (think Youtube) or HTML (display ad) in high traffic areas. CDMM, a small marketing company, is working with The WiFi Company to help make that possible.


Lamar Morgan lives in Hidden Valley Lake.


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Brookes: Can dogs really sniff out quagga mussels?

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Written by: John Brookes
Published: 05 April 2008
Last year an untrained junior Environmental Protection Agency political staffer got away with red-lining a report, originally drafted by scientists in his own agency and focused on development of the Arctic National Wildlife Refuge.


The draft report looked at economic and environmental problems associated with well drilling, including pipeline and road construction, river diversions, deforestation, large scale infrastructure changes, interruption of historical wildlife migration patterns and other elements. It was comprehensive in nature and was well-based on the engineering, biology, and geology of the North Slope.


The subsequent red-lined report was the product of one individual,or maybe several in concert, certainly not acting alone but assuredly acting at the behest of those entrepreneurs from our economy whose interests lie in oil well drilling and the many ancillary side-lines this produces.


Taking this story to my point, the political arm of the California Department of Fish and Game (DFG), masquerading as scientists, have, entirely without scientific justification, put forth a whole "New Detection and Enforcement Arm," the "quagga-sniffing dogs."


In an effort to trigger a response from somebody (ANYBODY!) from the scientific community in Lake County, I have, as someone with a doctorate in aquatic biology, offered arguments against "quagga-sniffing" dogs, both through the mail, in person before the Board of Supervisors and face-to-face with citizens who I'd hoped would distinguish between the fallacy, "Gee, wouldn't it be neat if my dog (cross-trained in smelling bear-gall bladder and cadavers) could sniff out quagga mussels?”


Does that “cross-training” suggest the “real” reason that cops (DFG wardens, by the way, are cops, with guns on their hips, a badge on their chest and the rule of law as their umbrella) would also pretend quagga detection, and push this, in order to pull in that miscreant with one too many abalone? Do your cynical best and think about it.


Any of you good folks who'd wish to challenge me on the duplicity of the "quagga sniffers" (and sure, toss in the Willits training if you'd like, and the frozen mussels, and their "latent vapors," or any parts of this cockamamie fiction and I'll be pleased to respond.


In the same way the EPA subordinate caved in to his political superiors, a local DFG warden saw her future unfolding before her: "... The route to my guard dog [the real reason] is through quaggas, and nobody knows any better.” This officer brags about California being "cutting edge" in the quagga detection dog industry. Does she, or do any of you, really believe that she was the first and only "investigator" to flash on any animal with a better sense of smell than, say, guinea pigs to toss into the lake or drop into the bait tank, and get the "Ah, ha, quaggas!" sign?


So politics being what it is, the DFG lieutenant warden got her silver bars a dog, and so much media bulk that unless there's just a huge up-cry from the media and the scientific community the lieutenant will just keep plugging onward and upward until she's a major.


John Brookes lives in Kelseyville.


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From the Editor's Desk: A long-delayed welcome

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Written by: Elizabeth Larson
Published: 29 March 2008
Sometimes it's the smallest gestures that, ultimately, give the most meaning to our lives, and have the greatest impact on the lives we touch.


One of those small gestures we too often dismiss is the simple act of saying “thank you.” And, yet, for some people, hearing those words can make all the difference.


Today, March 30, is an important day to think about not just saying “thank you” but also “welcome home” to our Vietnam veterans. That's because this is the inaugural “Welcome Home Vietnam Veterans Day,” approved by resolutions of both houses of Congress last year.


Thirty-five years ago on this date, the US finalized its pullout of combat troops from Vietnam, after more than a decade of US presence in that country, eight of those years engaged in combat that resulted in more than 58,000 deaths and 300,000 casualties among US Armed Forces members. More than 1,700 soldiers are still missing in action from that war.


Whether or not we'll ever have a truly accurate count of that war's walking wounded – the men and women who came home with post traumatic stress disorder, other mental health issues and drug problems – may never be known.


Believe it or not, many of the men and women who served in Vietnam have never had anyone thank them for their service, or felt really welcome home to the country they served.


I've talked to many veterans about what they encountered when they came home. It ranges from indifference from friends and family, to physical attacks and taunting by those who disagreed with the war.


I also have some personal interest in the subject. My own uncle, Darrel Gray, was a Green Beret in Vietnam, a winner of the Bronze Star for Valor, wounded or injured five times, and a victim of Agent Orange exposure, all in the space of one year, 1968.


The son of a World War II vet and great-grandson of a Confederate soldier, he had been in the Army for years by the time he landed in Vietnam.


Now in his early 60s, my uncle still suffers from the effects of post traumatic stress disorder, hearing loss, a body ravaged by the impacts of old wounds and the rigors of his service. Not only did he encounter a bad reception in the US, but an ongoing battle with the Veterans Administration, which didn't want to recognize Agent Orange exposure as a health issue.


Luckily, he had a family who loved and respected him to come home to when his service was up. Personally, I always looked on him with awe. He was my fun uncle, a man who never let on to how much he truly was suffering.


Between my uncle and Dean Gotham, I've learned a lot about the trials of Vietnam veterans.


Gotham is one person who I think should rightfully be called a local hero because of his efforts to reach out to fellow veterans and the community on the many issues Vietnam veterans still face – besides just being an all-around good guy. Quite frankly, his whole chapter is filled with good guys, good gals and heroes.


He's president of Lake County's Vietnam Veterans of America Chapter 951, and he and chapter members worked over the weekend to bring attention to veterans issues and this new day of remembrance through the first-ever sales locally of Agent Orange and POW/MIA clovers.


It was tough duty, standing outside in cold weather, but Gotham joked that he'd had tougher perimeter watch while in Vietnam.


Gotham is an expert at spotting fellow Vietnam vets, many of whom still wear their service as a badge of shame.


As I stood talking to him outside of Bruno's Shop Smart on Friday, a man came up to make a donation and Gotham handed him clovers. Shaking the man's hand, Gotham asked him if he was a Vietnam vet and the man said, somewhat abashedly, that he was.


Gotham said he can recognize Vietnam vets because of the “faraway look” in their eyes.


The more cynical among us might suggest that a welcome home celebration today, so many years shamefully overdue, can't make a difference.


But, I disagree. I think it's a start.


Today should be a day of healing for our vets, and gratitude from the rest of us because they did the frightening work while we enjoyed life at home. They kept the watches through the night and guarded the perimeters to protect their country, even though they were thousands of miles away.


The fact that we're coming full circle, that today you find people who are opposed to the Iraq War yet who still are careful to pay respect to the soldiers who are doing their job, is – I believe – thanks to the lobbying over the last three decades by Vietnam veterans.


In fact, Vietnam Veterans of America have as their motto, "Never again will one generation of veterans abandon another." Many local vets affiliated with the local Vietnam Veterans of America have worked hard to look out for young vets coming home from Iraq and Afghanistan.


Welcome Home Vietnam Veterans Day day isn't yet a national holiday, but it should be. It's the least we can do in an effort to repair the hurt suffered by the men and women who have waited to be welcomed home all these years. Likewise, it's a reminder of the path we've traveled, and the course we shouldn't ever follow again.


Some moments in our national history will always be a source of pain and division. The Vietnam War is one of them. But the disagreement and pain of that division should no longer rest on the shoulders of the soldiers who went to serve. It's their time to rest.


To our veterans: Thank you for your service. Welcome home. What you did mattered and it won't be forgotten.


E-mail Elizabeth Larson at This email address is being protected from spambots. You need JavaScript enabled to view it..

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Morgan: Center seeks Lake County location

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Written by: Lake County News Reports
Published: 26 March 2008
When the Foundation Center's Scott Ullman was giving his grantseeking basics presentation at the Greenview Restaurant earlier this month, the audience wanted to know if the Clearlake Public Library had been chosen as a satellite location for a cooperating collection for doing research on grant funding.


Ullman responded that The Foundation Center is still seeking a location in Lake County. The suggestion was then made that if the library was not adequate, perhaps the Calpine Visitor Center could meet the need. But, what exactly does The Foundation Center require of these cooperating collections? Is the Calpine Visitor Center even appropriate?


The good news is that The Foundation Center is in the process of accepting proposals from qualified institutions. These may include but are not limited to: public, academic, or special libraries, nonprofit resource centers, community or other foundations, state associations, and United Way agencies. The determining factors in designating a new Cooperating Collection are the commitment and readiness of the host organization to work with the Foundation Center to reach organizations and individuals whose needs are not already being met.


Guidelines

Eligible host institutions must:


* Be open to the public, without restriction, a minimum of 25 hours per week

* Be located in an area serving at least 100 nonprofit organizations

* Provide access to a computer(s) connected to the Internet for public use

* Have staff available to become expert in foundation funding resources and to assist the public in their use

* Be prepared to offer training on the basics of grantseeking

* Send a representative to regional and/or national meetings of Cooperating Collection supervisors held at various locations


Fees and Membership Services


Membership Fee — All Cooperating Collections are required to pay an annual membership fee of $995. Collections receive an invoice for that amount upon designation as a CC. CC membership is billed on a calendar year basis (January-December) and covers the following resources and services.


Core Collection

Electronic resources:


• The Foundation Directory Online Professional


AND


• Foundation Grants to Individuals Online


Print publications:


* Board Member's Book (2003)

* The Foundation Center’s Guide to Proposal Writing (2007)

* The Foundation Center’s Guide to Winning Proposals (2003)

* The Grantseeker’s Guide to Winning Proposals (2008)

* The Foundation Directory (2008)

* The Foundation Directory, Part 2 (2008)

* The Foundation Directory, Part 3 (2008)

* The Foundation Directory Supplement (2008)

* Foundation Fundamentals (2008)

* Foundation Grants to Individuals (2008)

* Foundations Today Series (2008)

* Guía para Escribir Propuestas (2008)

* Guide to Funding for International and Foreign Programs (2008)

* International Grantmaking IV (2008)

* Philanthropy Annual (2008)

* Securing Your Organization’s Future (2001)

* Social Justice Grantmaking II (2008)


CCNet — Cooperating Collections are expected to visit and use CCNet, a special web site designed by the Foundation Center for Cooperating Collections. Information and materials provided there enhance the ability of CC supervisors and staff to assist patrons and stay informed about the latest developments at the Foundation Center. CCNet includes training and promotional support, important news, brochure and publication order forms, calendars of upcoming events, a networking directory, and an electronic message board. Since the most expedient, cost-effective communications are electronic, our CC supervisors must have both Internet and e-mail access.


Ready Reference — Cooperating Collection staff at the Center's headquarters in New York—as well as staff at the Center's four regional locations—are equipped to provide "ready reference" services to all Cooperating Collections via CCNet, e-mail, phone, or fax. Upon request, we fax single copies of articles from our extensive library collection.


Brochures and Supporting Materials — Informational brochures, network address lists, and Foundation Center catalogs are available for bulk shipment to CCs for their use as handouts in meetings or seminars. There is no charge for these materials. In addition, user guides and supporting training materials developed by the Foundation Center are made available to CCs through CCNet.


Training Opportunities — The Center provides numerous opportunities for CC supervisors and staff to attend free training sessions offered at our libraries, appropriate regional meetings, and Network Days, our annual conference for Cooperating Collections. Supervisors are also awarded free tuition for the Center's fee-based, full-day grantseeker training courses (as space permits) and they have free access to the Center's online training courses and Webinars.


Center staff regularly conducts site visits to Cooperating Collections, during which they give workshops for the public and staff. Cooperating Collections are invited to arrange for short classes or full-day workshops for the public in their own locales, working with the Center's Coordinator of Cooperating Collections and regional trainers.


It would certainly be a tremendous benefit to all of Lake County to have a Foundation Center Cooperating Collection located within the Calpine Visitor Center. But, are there even 100 nonprofit organizations in Lake County? Would the Calpine Visitor Center be willing to increase its hours of operation to be in compliance with The Foundation Center's 25 hour minimum requirement? Is there a group willing to pay the $995 membership fee? And, what about the staffing needs? There is a lot involved in this undertaking. Who in Lake County is prepared to meet this challenge?


For more information about a Foundation Center Cooperating Collection, visit http://foundationcenter.org/collections.


Lamar Morgan lives in Hidden Valley Lake.


{mos_sb_discuss:4}

  1. Murphy: Desperation leads to a new double standard
  2. Montoliu: The West looks away from China's oppression of Tibet
  3. Group thanks Kelseyville School Board for decision

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